Why Holistic Practitioners Often Struggle To Attract New Clients

It’s difficult for the public to know who they can trust as a business owner. It’s a disturbing issue for every consumer. “Will I get ripped off?” is a question that crosses many people's minds when considering handing their money over for a product or service—especially if the consumer is motivated by an advertisement rather than a personal referral.

Add to that issue the fact that many consumers don’t understand many holistic modalities and you now have another barrier between holistic practitioners and potential clients. What is a Polarity therapist? How can I benefit from Pycho-spiritual counseling? Will a Therapeutic Touch healer touch me? Will Shiatsu therapy hurt? Holistic modalities get so confusing that it’s easier—for some people—to be complacent with the pain and chaos than it is to deal with the unknown.

OfSpirit.com educates the public on holistic subjects via our articles, but many articles are written by practitioners. Sometimes practitioners have trouble writing in a way that speaks clearly to the layperson—they have difficulty avoiding the medical jargon that has become second nature in their vocabulary. And sometimes practitioners are unable to clearly illustrate the benefits of their services. After all, they aren’t all writers. For many, their gift is not in communication, but rather in healing.

An Amazing Marketing Tool Was Born From An Unexpected Source

When our editor, Bob Olson, has experienced holistic or spiritual products and services in the past, he has often shared his experiences in articles. These articles describe exactly how the practitioner or product worked, as well as how Bob benefited from the results. Bob's articles also explain how each experience affected him both emotionally and physically. The result is a testimony to which the average layperson can understand and relate.

Resultantly, readers respond to these articles with a feeling of comfort toward the practitioner and an understanding of what to expect as that practitioner's client. In every case, so far, the practitioner’s sales have increased dramatically as a result of these articles. The most business-savvy practitioners used the article, or parts thereof, in their newsletters, websites, brochures or other promotional packages. Some simply quoted the article in their advertisements, “As written by OfSpirit.com’s editor, Bob Olson…” In short, these articles have proven to be a phenomenal marketing tool.

Click here to read the rest of this article & learn how to arrange for Bob Olson to write an article about your business.